A Showcase of Cutting-Edge ADAS and Autonomous Driving Technologies

Advanced Solutions & Shared Vision from Global Industry Leaders

The 2024 Autonomous Vehicle Technology Expo (ADAS & Autonomous Vehicle Technology Expo), now in its sixth year in North America, has firmly established itself as an annual event for tracking the latest advancements in ADAS (Advanced Driver Assistance Systems) and autonomous driving technologies.

This year’s expo served as a comprehensive platform to observe the frontiers of related technologies—including safety validation, software and hardware solutions, regulations and standards, testing tools, simulation platforms, sensors, and system components.

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Overview of the Autonomous Vehicle Technology Expo

Event
ADAS & Autonomous Vehicle Technology Expo

Venue
San Jose McEnery Convention Center, San Jose, CA

Date
August 28–29, 2024

Scale
68 companies from 13 countries

Website
autonomousvehicletechnologyexpo.com/california

Key Exhibits
LiDAR solutions, AV & ADAS validation services, simulation software, high-precision GPS, data service platforms, and other autonomous-driving technologies and solutions.

Source: ADAS & Autonomous Vehicle Technology Expo official website, KOTRA Silicon Valley Trade Office

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2024 Keynote Sessions

The keynote sessions were held across two days in dedicated conference rooms (Room 1 and Room 2), featuring over50 expert speakers and six thematic sessions. Discussions centered on major challenges andinnovations in AI, software architecture, and safety for next-generation ADAS and autonomous driving technologies.

Speakers included global leaders such as Microsoft, General Motors, IBM, and dSPACE, who presented the latesttechnology trends and corresponding solutions. Regulatory updates were provided by California DMV, Waymo, and Applied Intuition,followed by Foretellix, ETAS, the University of Maryland, and Exponent, who covered critical elements of testing anddevelopment toolchains.

Keynote Topics at a Glance

1. Innovations, issues, and strategies for safe deployment of ADAS and autonomous technologies
2. Regulations, standards, metrics, and collaboration for safe ADAS & autonomous technologies
3. Safety considerations and best practices for advancing ADAS and autonomous driving
4. Software, AI, big data, and architecture development — challenges and innovations
5. Core components of ADAS/autonomous vehicle test & development toolchains
6. Latest hardware and software testing and development

Source: ADAS & Autonomous Vehicle Technology Expo, KOTRA Silicon Valley

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Entrance and Booth Overview

(Photos taken by KOTRA Silicon Valley Trade Office)

 

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Highlights from Major Exhibitors

Keysight Technologies

Keysight Technologies, a global provider of electronic design and testing solutions, showcased its latest ADAS and autonomous-drivingtest solutions designed for safety validation.

Program Manager Marty Gurbow and Sales Engineer Cris Fernandes delivered a keynote onIn-Vehicle Network (IVN) security, focusing on:

• Time-Sensitive Networking (TSN) standards
• MACsec (Media Access Control Security) encryption
• Security-driven network architecture design
• Multi-layer security validation methodologies

They emphasized the critical role of networking and security technologies in evaluating performance and ensuring stability undercomplex autonomous-driving scenarios.

 

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Siemens

Siemens introduced its data-driven virtual scenario generation technology. Using theSimcenter Autonomous Data Analysis solution, Siemens demonstrated how real-world data can be:

• Analyzed in detail,
• Classified into scenario types,
• Replayed for evaluation, and
• Further explored using the Simcenter Prescan physics-based simulation platform.

The solution automatically generates systematically labeled “unexpected event” scenarios to support ADAS and autonomous vehicle development.

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dSPACE

dSPACE, a global provider of simulation and validation solutions for autonomous driving and ADAS development, showcased an early-accessversion of its new traffic virtualization tool. This tool converts object-list data into reproducible scenarios orlogical scenarios.

Engineering Manager Chris Manning explained that the tool enables the creation of a full3D digital twin environment. Software Solution Manager Thorsten Puschl further noted that the toolsupports reusable scenarios throughout the simulation-based validation process and enables precise sensor-model verification throughaccurate re-simulation.

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Dewesoft

Dewesoft, a global provider of advanced data acquisition and analysis solutions, unveiled two new products designed for autonomous vehiclesand ADAS systems.

Obsidian

Obsidian is a next-generation sensor fusion platform for autonomous vehicles, offering:

• High precision
• Robust reliability
• Enhanced real-time decision-making
• Improved safety

Navion

Navion is a state-of-the-art navigation system based on advanced Kalman-filter algorithms that delivers exceptionalaccuracy even in complex environments. The system is designed to help autonomous vehicles drive safely and efficiently under challengingconditions.

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Vision On Chip (VOC)

Vision On Chip is a measurement and analysis systems provider specializing in autonomous-driving system testing, datavalidation, and Vision AI system development. It was the only Korean company participating in this year’s expo.

At the expo, Vision On Chip showcased a unified data logging and reprocessing device that is essential for ADAS systemdevelopment. This device:

• Supports the Automotive Data and Time-Triggered Framework (ADTF)
• Supports the Robot Operating System Bag (ROSBAG) format
• Integrates logging and reprocessing into a single hardware unit
• Enables real-time data logging for immediate analysis and testing

These capabilities significantly enhance the efficiency of ADAS development and validation workflows by enabling effective data handlingand real-time evaluation.